The Relaunch
New York, New York, December 2008- the influential, trendsetting denim-based clothing line started in 1979 by Marlene and Stephen Baum, has been re-launched.
Recreating Les Halles is the brainchild of Remy Baum, Marlene and Stephen Baum’s now 25 year old daughter. “I was helping my mom clean out her closet and stumbled upon a pair of her old Les Halles Baggie jeans,” explains Remy.
“I decided to try them on and couldn’t help but notice that they resembled a certain style of jeans that was new to the market and becoming more popular by the day. So I approached my parents with the idea of bringing back Les Halles for the next generation.”
"We are thrilled that Remy is following in our footsteps and truly love that the relaunch of Les Halles has become family affair."
adds Stephen Baum, founder and designer of Les Halles.
“Marlene and I have worked in the fashion industry for well over 30 years so between our expertise of running incredibly successful fashion companies and Remy’s fresh point of view for the younger generation, we are confident that we will bring to the market place a great collection of denim-based items for the right price.”
Working together, the three partners offer a perspective unlike any other denim brand, one that combines the past (Stephen previously worked at Guess, Jordache and American Eagle Outfitters) and present. With their keen sense of what the next hottest trend will be and their fearlessness to take risks, Les Halles hopes to fill a void in the denim market with their innovative designs.